Groupon crea valore per i commercianti?

Groupon crea valore per i commercianti?

Le offerte Groupon lanciate dai commercianti producono perdite consistenti se mal progettate. Il potente advertising tramite Groupon permette di allargare la base clienti, ma  può distruggere i profitti se un commerciante lanciasse un’offerta senza riflettere sulle...
Analyze an enterprise business model

Analyze an enterprise business model

What is a business model is why is this concept valuable for a company? The first time I encountered a definition of business models was a nice article in 2000 called “Changing Business Models: Surveying the Landscape,” by J. Linder and S. Cantrell....