Innovation & Strategy

Strategy, Business Models & Startups

The Customer LifeTime Value (CLTV) of Groupon

Let’s first look the generic model of the customer lifecycle in the image above, from left to right. In general, a company is trying to get the interest of a group of prospect with a specifi marketing offer. Only a portion of these prospects becomes interested...

Groupon value: modeling the NPV of a merchant deal

In the post Il Customer LifeTime Value (CLTV) dei Grouponers we  identified the drivers to generate profitable Groupon offers by means of  the Customer Lifetime Value (CLTV) formula. Normally  CLTV measures the effect of a brand new marketing action to a specific...

Groupon business model canvas

We identified the core elements describing a business model in this post: we now apply the methodology to Groupon,  so far analyzed only from the merchants’ point of view (1,2,3). Groupon business model is not “pure” anymore: Groupon has begun to...

Does Groupon create value to merchants?

Offers Groupon launched by traders produce substantial losses if poorly designed. The powerful advertising through Groupon lets you expand the customer base, but can destroy the profits if a trader were to launch an offer without thinking about the determinants of...

Tesco Home Plus: give me a QR to move the mall online

A truly innovative concept: virtual shopping through QR codes while waiting in the underground or train stations. The case is from Tesco Home Plus Korea, a subsidiary of the wordwode retailer with presence in 14 countries. Normally, a key driver of retail revenues is ...

Media e Social TV – Parte I: Le “Connected Home”

Mi sto occupando del mercato dei Media ed ho avuto l’opportunità di fare una sintesi si alcuni dei maggiori trend (vedi immagine) che cambieranno in modo significativo i ricavi dei fornitori di contenuti e delle pay-tv (società come Sky). La conclusione è che il...

Analyze an enterprise business model

What is a business model is why is this concept valuable for a company? The first time I encountered a definition of business models was a nice article in 2000 called “Changing Business Models: Surveying the Landscape,” by J. Linder and S. Cantrell....

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