Groupon business model canvas

Groupon business model canvas

We identified the core elements describing a business model in this post: we now apply the methodology to Groupon,  so far analyzed only from the merchants’ point of view (1,2,3). Groupon business model is not “pure” anymore: Groupon has begun to...
Analyze an enterprise business model

Analyze an enterprise business model

What is a business model is why is this concept valuable for a company? The first time I encountered a definition of business models was a nice article in 2000 called “Changing Business Models: Surveying the Landscape,” by J. Linder and S. Cantrell....